Martin Dreadnought Guitars


Want to reach the Southern California
Bluegrass Community?


Advertise with BASC
Ad Rates

Publication Details:
Same ad runs in both the newsletter and the website ad page for the time period you select.

  • Newsletter – Letter size, portrait layout.  Page content area is 7.5 inch x 10 inch.  Distributed by e-mail.

  • Website – Ad page’s content area is 750 pixels by 1000 pixels.

Accepted Digitial Ad Formats:

  • Adobe Acrobat (*.pdf)

  • JPEG or TIFF (*.jpg, *.tif)

  • Adobe Photoshop (*.psd)

  • Adobe Illustrator (*.eps)

Other Details

  • All files must be RGB or Grayscale formatted (not CYMK)

  • Images should be sized appropriately for your desired ad space

  • Mac users must include the appropriate 3-character extension in all file names

  • Resolution: Newsletter: 300 ppi (pixels per inch), website: 72 ppi.

  • Digital ads should be e-mailed to:

Newsletter Ad Details:

  • The Newsletter is issued on or near the first of the month

  • Deadline for copy is the 20th day of the month before month the ad will run.

  • Rates quoted below are for appearance of the ad for one month or six months..

  • Your ads can be linked to your website.

Web Site Ad Details:

  • Ads will be placed on the web site as soon as possible after they are received by BASC, normally within 5 days, depending on workload. 

  • Your ad will remain on the website until the end of month of the final appearance of the Newsletter version.

  • Your ads can be linked to your website.

  • You may submit an alternate version of your ad to BASC for use on the website, if you wish.  Otherwise BASC will convert your Newsletter ad to the resolution of the website.  Size of the alternate version in pixels should be 100 times the size of the newsletter ad in inches, but you may select a smaller version.

Ad Sizes and Rates:


Newsletter Size (inches)
Width x Height

Webpage Size
Width x Height

Rate for One Appearance

Rate for Six Appearances

Full Page





Half Page





Quarter Page





Eighth Page











Payment can be made either online at the BASC Store
or by sending a check made out to BASC to:

Ben Weinberg
16799 Schoenborn St.,
North Hills, Ca. 91343.

Payment must be received before you ad can be published.

Sizes quoted includes one eighth of an inch gutter between ads.